Today we hear a lot about branding. Companies spend millions on their logo and branding their product or services. What about your brand? What does your appearance say about you?

Your appearance and how you are dressed account for 55% of a first impression someone has of you. People assess your credibility, expertise, competence and initiative based on that first impression.

When you are poorly dressed people notice your clothing. When you are perfectly dressed, they notice you. Why give anyone the ammunition to doubt your ability or expertise? Show the world you have respect for yourself and dress for success!
Ask yourself the following questions:

• Do I feel confident about my appearance?
• Am I neat, clean and well groomed?
• Do my clothes fit well and are they in good repair, clean and pressed?
• What is the customary level of dress for my industry or business?
• What is the dress code at my company?
• Who are my clients and what are their expectations of me?

You are your own best advertisement. You are the message. Dress for it.

Louise, The Etiquette Lady